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Publication /Editorial Design

As a profession, editorial design encompasses one of the largest employers of graphic designers.

The amount of media that is created between the fields of book design, newspaper publication, magazine design and their online counterparts demands the attention of many different designers with varied specialties.

Even though the development of the computer has put many publishers, newspapers and magazines out of business there are many who are also finding a home in electronic media that include online blogs, iPhone apps and electronic publication.
(Dominic, 2011)
 

http://www.designishistory.com/design/editorial-design/

http://www.dangerdom.com/Mag Culture
EditorialDesign.org
Print Fetish
The Maggies

Magazines

A magazine designer is someone who is responsible for the visual layout of a magazine. The magazine designer uses photos, graphics and other forms of artwork to create the covers and inside pages of a magazine. A thorough understanding of the magazine’s target audience and analysis of market trends are necessary to make a magazine more visually appealing than that of the competition. 

 

Magazine Designer Job Duties

  • Meet with editors, circulation directors and advertising managers in order to discuss the appearance of the upcoming issue

  • May confer with photographers to generate ideas as to the best way to present their work

  • Decide on things such as typeface and fonts for magazine’s cover and headlines

  • Decide how visuals and articles will be tied together

  • Decide which type of artwork and other visuals will be used for each story

  • May be involved with designing layout of company website

  • Use of publication related software such as The Adobe Creative Suite:
    In Design, Photoshop and  Illustrator


Where Do Magazine Designers Work?
Magazine designers typically either work as permanent employees of a publication, or as a freelancer that is hired for a specific project, or a specific period of time. Each form of employment has its advantages as well as its disadvantages.
Work for magazine designers who apply as permanent employees is found wherever there are magazines being published. Many freelance designers work remotely from their home office across the country from the headquarters of the publication that has contracted them to do work.

Types of Publications 
There are many types of publications that magazine designers can find work for on a permanent or freelance basis; some popular types include:

 

  • Fashion magazines

  •  Sports magazines

  • Business magazines

  • Education magazines

  • Computer magazines

  • Music magazines (Academic Invest, 2016)

  •  News magazines

  • Online magazines
    (Academic Invest, 2016)
    http://www.academicinvest.com/arts-careers/graphic-design-careers/how-to-become-a-magazine-designer
     

 

(Magazine Designing, 2016
http://www.printmag.com/?s=definition+of+publication+design&submit=

 a day in the life of….
https://www.youtube.com/watch?v=KuK6EDk2T6s

http://www.australiandesignreview.com/magazines

Australian design review

http://desktopmag.com.au/

 

Books

A Book Designer creates the cover and visual designs for a published book. This is a big task: The job of a Book Designer involves creativity most of all, but also an understanding of the content of the book, and even some business skills.

 

First of all, to be a Book Designer you need to know what the book is about. This is more than just reading the book; you have to figure out its essence, while understanding what aspects make it marketable. And don’t forget about an eye-catching spine for the cover.

 

So what goes into the design? You might be hunched over a slant top desk, laboring for hours over an elaborate cover, made from scratch (top notch art skills come in handy here); or you may be squinting for hours in front of a computer screen running something like Photoshop or Illustrator. In both cases the job is labor intensive.

 

Then you must incorporate the content with the cover, as well as the page layout and the typography. They must all come together to create a cohesive whole, that is, once again, marketable.

 

Book design is not just another art project. You can’t be too avant-garde, too statement-making, because while you are putting your heart and soul into your artwork, in reality, it’s only a representation of what’s inside, and it’s primary purpose is to make a consumer pick up and open the book for the words inside, rather than gaze at your masterpiece. But your work continues to the inner pages as you sequence all the components, and gives the book the subtle appeal of visual grace to complement its written words..
 

http://www.insidejobs.com/careers/book-designer

 

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