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SUPPORTING STUDENTS FROM TAFE GRAPHIC DESIGN
Advertising Design
It is the marketing department or in smaller companies, the management, that hires an advertising agency to create, produce and place its messages. An advertising agency can be anything from a creative shop of two to an operation employing several hundred people. There are about 250 major advertising and marketing agencies in Australia, with perhaps another 1000 small advertising and marketing consultancies. There are around fifteen ad agencies with major international networks, operating a number of offices in Australia.
Follow the links to the websites to find out detailed information about Australian and International advertising agencies. The site also has detailed information on specialist digital agencies, as well as providing rankings for creative achievements.
BMF Australia
BMF example campaigns
BWM (Australia) or BWM Dentsu
(Belgiovane Williams Mackay)
Clemenger BBDO, the local outpost of BBDO Worldwide.
Examples BBDO
DBD world wide
selected DBD campaigns
GPY&R
George Patterson Y & R Australia
Grey Global Group (US)
In 2015 WPP took control of Australian marketing roll-up STW Communications, the independent that, for historical reasons, has controlled the local operations of several of the UK group's key brands, including
Mindshare and Maxus.
McCann Worldgroup (US)
The Interpublic Group of Companies (US)
satellites include PR agency Eleven and shopper marketing specialist Integer.
http://www.adbrands.net/au/top_advertising_agencies_australia.html
McCann Erickson
offers a broad range of other marketing services under the banner of the
McCann World group (US)
Interpublic)
McCann Erickson
STW Group (Australia)
The Communications Council
The Communications Council is the peak body representing agencies in the marketing communications industry to media, government and the public. It is the marketing advertising communications industry’s not-for-profit peak body, The Communications Council encompasses more than 190 member agencies, with individuals represented under APG, AMG and AWARD.
Advertising Job Roles:
Follow the links below to detailed descriptionsfrom the Communications Council Website:
Account Management
Strategic Planning
CreativeStudio Production
Print Production
Television/Radio Production
Media
Web Designer
Online Producer/Strategist
Traffic Department
Dispatch